WebsitesThe front door
A front door that earns its keep.
Most sites are a brochure nobody reads. Yours should do a job: explain the work in one screen, make the next step obvious, and still look right in two years.
0:05 and counting
Eight seconds is all you get.
A visitor gives a page about eight seconds before deciding. A slow load spends five of them on a blank screen, and search engines count every one of them against you. Most of the sites we audit lose people here, before a word is read.
The headline
Says a lot. Explains nothing.
“Solutions for tomorrow.” “We partner with you.” Headlines like these are on half the sites we look at. The visitor still doesn’t know what you do, so they leave to find someone who says it plainly.
The buttons
Three buttons. No next step.
Learn more. Contact. Our services. All the same weight, all the same colour. When everything is a call to action, nothing is. One clear next step outperforms three polite ones every time.
The phone
Half of them are on a phone.
Often in a car park, on one bar of signal. A layout that only works on the designer’s monitor fails for half its visitors, and they don’t email to tell you. They just go.
The refresh
Then we refresh it.
One screen that says what you do. One button that says what to do next. A page that loads before the coffee cools and fits whatever it is opened on. That is the whole brief, and every part of it is measurable.
Sound familiar?
If two of these landed, keep reading.
- 01
People say “I couldn’t find it on your site” — about things that are on your site.
- 02
The last redesign was a coat of paint. Nobody changed what it says.
- 03
You pay for traffic that leaves in eight seconds.
- 04
Updating a page means asking someone, waiting, and hoping.
- 05
It looks fine on your laptop. Half your visitors are on a phone in a car park.
- If none did, you probably don’t need us for this. We would rather say so now.
How we do it
In this order, every time.
The same path that holds up on every project, applied to websites.
Start 01
Say it in one screen.
We write the headline and the next step before a pixel is drawn. If it cannot be said plainly, a redesign will not fix that — and we will say so.
Then 02
Design for the job, not the awards.
Fast, accessible, typographically sound. Personality where it helps people decide, restraint where it would only decorate.
Then 03
Build it to be edited.
Content you can change yourself, structured so it stays consistent when you do. No calling anyone to fix a comma.
Then 04
Look at what sends people there.
Search, ads, referrals, email — every route ends on a page. We tune the page and the path into it together, and measure what happens next.
What you walk away with
Yours to keep.
- Positioning and page copy
- A design system, not just screens
- A fast, accessible build you own
- Content you can edit yourself
- Search and analytics baseline
- A handover you can actually use
The questions we always get
Straight answers.
- Do you do the writing?
- Yes. Most sites fail on words, not design, so the copy is part of the work — written with you, in your voice.
- We already have a brand.
- Good. We work inside it. A site is the brand doing a job, not a second brand.
- How long does it take?
- A focused site is typically four to eight weeks from kickoff to live. Larger content or commerce work takes longer, and we will tell you up front.
Sound like you?
Send the messy version. We will tell you whether this is the right cut — and if it isn’t, what is.